Thread: Paris Hilton to Star in Burger Commercial in Swimsuit

Paris Hilton to Star in Burger Commercial in Swimsuit
Ad for Carl's Jr. Chain Will Feature Hilton's Signature Tag Line 'That's Hot'
LOS ANGELES (May 15) - Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.

Hilton will perform the feat to a rock version of the song ''I Love Paris in the Springtime.''

The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich - ''that's hot.''

The 30-second spot will debut nationally on the syndicated show ''Entertainment Tonight,'' on May 17, then go into regular rotation in Western states where Carl's Jr. does business. In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.

''We're working on trying to make Paris Hilton famous,'' joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains.

The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.

The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.

Puzder said his company's ad agency suggested using Hilton.

''She's very appealing to our demographic,'' which he described as young, hungry guys.

''And it turns out she really loved the burger we wanted her to promote,'' Puzder said. ''We did see her eat a couple of them at the shoot.''

The company will feature a 60-second version, which Puzder promises will be ''racier,'' on its Web sites.

Here is a link to the 60 second commericial that is only being aired on the internet.
http://www.majornet.biz/parishilton.htm

ok that looked like the start of a porn! they best not show that on tv!

It is called legal porn! I don't like her, living off a name.

oh my Lord! they did show it on tv!! I just seen it!!! they didnt show the whole thing but enough to make me want to throw up!!!I am writting burger king to let them know what i think about this Not that it will matter LOL

Originally Posted by shannykitty

It's Carl's Jr who is showing the ad, not Burger King. Don't want you writing to the wrong place! But you can write Burger King for their awful ads w/ Hootie. I refuse to eat at either of these places.. their ads did it for me, but I have not ate at Carl's Jr/Hardee's in years. Really... not a big loss there for me.

Ditto!!!!

I can't believe they have Paris trying to hump a car just to sell a burger! LOL I'm beginning to think that our world is being taking over by a bunch of horny school boys. Wonder what the media has in store for us next!

I couldn't believe it when I saw the internet version of the commercial. My question is how is what she is doing have anything to do with a hamburger?
I think it is poor judgement on Carl Jrs and the networks for showing this.
It wouldn't surprise me and I hope it gets pulled when people start complaining about it.
I haven't seen it on tv but I don't know that there are any Carl Jrs around this area either.

I have never liked Paris Hilton. Is she involved in any sort of activism or charitable organizations? All I have ever known her to do is go around acting like a sleeze.