Thread: This is bugging me......

http://www.chrisbrogan.com/more-abou...ew-pepsi-logo/


The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and evenness of the waves has changed.
Pepsi paid Arnell $1 million for the “new” logo. I’m not the only one who thinks they’ve seen this logo before. O’Dwyer’s PR blog thinks it looks like the Obama campaign logo.
As Ad Age points out, the real cost of the new/old logo comes not from its redesign but from replacing every can, truck, letterhead and collateral piece on the planet.

But the logo’s minimalist feel also seems to be a nod to the iPod-ization of everything. There’s currently an unwritten rule in the design business that all new products and ads must have a spare, text-free, clean look, just like Apple’s music player and its ads. That look flourished right before the stock market crash. Just as the culture changed after 9/11, it is likely to change again as we move into a period of austerity … which raises questions about how durable the iPod look — and by extension the new Pepsi logo — really is.

It’s surprising that they did

I don't care for the logo either but, then again, I hate Pepsi. I, too, don't see the connection other than they are the same colors.

Originally Posted by ahippiechic

Other than the colors I don't think they're very similar.

I agree.

If you notice candy bar wrappers are going for the cleaner look as well

Forget the Pepsi Nation. It's now an "obamanation"!!!

I agree with the others who said theres no similarity...the colors are the same and they are both globe shaped but I never woulda put them together if you hadnt pointed it out. Lots of things have those colors cause theyre on the flag.

I agree the new Pepsi boxes are fugly!! Yeah they maybe cleaner now but TO clean IMO

not similar for me at all.

When I see the Obama logo..here is what I think of

The sun on the horizon, with the blue being sky and the red/white stripe being land.....dunno maybe I am crazy but that is what I think of.LOL

Originally Posted by ElleGee

If you notice candy bar wrappers are going for the cleaner look as well

Yeah what is up with that? I noticed that on snickers I think it was. I was like "WTF is this a new kind of snickers?" Nope...just ugly packaging.