tsquared
01-21-2007, 12:55 PM
When his online fundraising plan fell short, JP brought in outside help, including a publicist and an advertising expert.
Joe Morin, chief executive of an online product placement company called Storybids Inc., saw an opportunity in JP’s plea. He offered to find a sponsor for the ad — if JP would let him sell product placement rights in a video of the would-be bride’s response.
Morin said Friday he is in contract negotiations with six companies that have expressed interest in forking over more than $2 million for the spot. He declined to identify the companies but said he expected a deal to be completed by Monday.
Morin said the proposal has already been filmed, but terms of how the sponsor will be promoted haven’t been worked out.
“They’ll be identified somewhere in the ad, but the ad is not about them,” Morin said. “They basically just want to give him his moment.”
Meanwhile, Morin is feverishly negotiating with companies that might want their brand of cell phone, television, clothing or even engagement ring featured in a video of the girlfriend’s response, which will be posted online. Morin said he also is negotiating with Web sites to host the video.
http://www.msnbc.msn.com/id/16712641/
Joe Morin, chief executive of an online product placement company called Storybids Inc., saw an opportunity in JP’s plea. He offered to find a sponsor for the ad — if JP would let him sell product placement rights in a video of the would-be bride’s response.
Morin said Friday he is in contract negotiations with six companies that have expressed interest in forking over more than $2 million for the spot. He declined to identify the companies but said he expected a deal to be completed by Monday.
Morin said the proposal has already been filmed, but terms of how the sponsor will be promoted haven’t been worked out.
“They’ll be identified somewhere in the ad, but the ad is not about them,” Morin said. “They basically just want to give him his moment.”
Meanwhile, Morin is feverishly negotiating with companies that might want their brand of cell phone, television, clothing or even engagement ring featured in a video of the girlfriend’s response, which will be posted online. Morin said he also is negotiating with Web sites to host the video.
http://www.msnbc.msn.com/id/16712641/