heartlvrs
11-04-2005, 08:59 PM
you better stock up! Read on!
Coca-Cola to phase out Vanilla Coke as sales decline
NEW YORK (Reuters) — Coca-Cola (KO) said Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year.
Coca-Cola says it must remain flexible as beverage landscape changes.
The announcement came a day after the world's largest soft drink maker said it would phase out Vanilla Coke and Vanilla Diet Coke in the United Kingdom early next year. The company said sales have declined.
Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.
The company said Vanilla Coke, which was introduced in the United States in 2002 and Diet Vanilla Coke in 2003, could return sometime in the future. Details about whether Diet Coke With Lemon, which made its U.S. entry in 2001, would be brought back were not available.
"I don't know if we have ever taken out a flavor and brought it back to the market, but the landscape continues to change and we want to be as flexible as possible to adapt to the changing landscape," said Scott Williamson, a spokesperson for Coca-Cola.
http://www.usatoday.com/money/industries/food/2005-11-04-vanilla-coke_x.htm?csp=26
Coca-Cola to phase out Vanilla Coke as sales decline
NEW YORK (Reuters) — Coca-Cola (KO) said Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year.
Coca-Cola says it must remain flexible as beverage landscape changes.
The announcement came a day after the world's largest soft drink maker said it would phase out Vanilla Coke and Vanilla Diet Coke in the United Kingdom early next year. The company said sales have declined.
Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.
The company said Vanilla Coke, which was introduced in the United States in 2002 and Diet Vanilla Coke in 2003, could return sometime in the future. Details about whether Diet Coke With Lemon, which made its U.S. entry in 2001, would be brought back were not available.
"I don't know if we have ever taken out a flavor and brought it back to the market, but the landscape continues to change and we want to be as flexible as possible to adapt to the changing landscape," said Scott Williamson, a spokesperson for Coca-Cola.
http://www.usatoday.com/money/industries/food/2005-11-04-vanilla-coke_x.htm?csp=26