janelle
03-28-2003, 04:32 PM
Posted on Mon, Mar. 24, 2003 http://www.thesmokinggun.com/
Smoking Gun Web site still capitalizing on the details
Raw documents drive SG's revelations.
BY MICHELLE MEGNA
New York Daily News
NEW YORK - William Bastone and Daniel Green, co-founders of www.thesmokinggun.com, are guys who don't round things off. Ask how many visitors their expose Web site had in February, and they'll tell you: 4,756,767.
It's all in the details.
Consider the difference between reading in the newspaper that, according to court documents, Michael Jackson allegedly molested a young boy, or reading a graphic account of a sexual act from the 13-year-old's 1993 deposition, which was posted on the Web site.
"It's a much more compelling narrative," Bastone says, dryly.
Remember Rick (Restraining Order) Rockwell of "Who Wants to Marry a Multi-Millionaire?"
What about bondage babe Sarah Kozer of "Joe Millionaire"?
The Smoking Gun broke those stories by posting the restraining order against Rockwell, as well as stills from the Kozer videos. It also busted Busta Rhymes' concert contract rider request for ribbed condoms backstage.
In fact, concert riders are such a hit with visitors to the site that Bastone and Green created a "Backstage" section that currently features 134 acts. There you'll discover that J.Lo must have designer candles, white drapes, white furniture and white lilies in her dressing room.
But it's not just sensational tidbits that make the site so successful. In addition to exposing celebrity foibles, it posts documents such as prison, police and medical examiner's records (such as those relating to the death of Malcolm X). A flight manual investigators believe was used by the Sept. 11 terrorists was also posted.
"You will always find something at our site that you can't find anywhere else," says Bastone.
Washington Post media reporter Howard Kurtz believes that "The Smoking Gun has become a journalistic gold mine because it produces the one thing -- raw documents -- that every reporter needs to nail down a story. Journalists get hundreds of tips and rumors to check out, (and they don't) always have the time to go through dusty files to find supporting documents (such as memos and letters) for their stories."
Kurtz refers to the period in 2001 when a number of prominent journalists wrote "embarrassing suck-up letters to (Unabomber) Ted Kac***ski" in an effort to get an exclusive interview. Kac***ski ultimately donated the pitch letters to the University of Michigan, which turned them over to The Smoking Gun. "That story never would have seen the light of day without the Gun site," says Kurtz.
Larry Pryor, professor of journalism at USC's Annenberg School for Communication and executive editor of Online Journalism Review, says that print and broadcast media, constrained by space, time and advertisers' sensibilities, can miss the essence of a story by glossing over the details.
"I saw TV reporters who started to read the Jackson document, (but) because it was too graphic, they paraphrased (it) with ambiguous language," Pryor says. "What works really well in online journalism is documents. The Smoking Gun had the whole deposition, made under oath. It's sensational, but it isn't gossip, and it leads the public to think we have a right to prosecution. Where's the DA?" (A civil suit by the boy's family was settled out of court.)
Before creating their niche in cyberspace, Bastone and Green worked in print: Bastone was a crime reporter for The Village Voice, and Green worked as a free-lance magazine writer. As investigative journalists, the two accumulated a collection of FBI reports, court affidavits and memos.
They realized the powerful effect raw documents can have on readers -- seeing an FBI "confidential" stamp makes you feel like you're in on the discovery, part of the gumshoe game. In 1997, they first posted their collection on the Web, never expecting their project to become a full-time occupation.
"They're good at fact-gathering and have a good sense of timing," says Pryor. "They're topical. And they're focused on a specialized beat. That's one reason why they're capable of beating large organizations that have to focus on the bigger picture."
Another plus is that it often takes less than 20 minutes from the time a document is discovered to confirm and post it, says Bastone, giving the site a journalistic fast break.
Armed with little more than the Freedom of Information Act, help from two other reporters (Joseph Jesselli and Andrew Goldberg), computers and scanners, Bastone and Green work in an office in the East 30s that was once Court TV's mailroom. "We follow leads for months. Check court dockets, municipal records, things like that," says Green.
Scott Pansky, president of the Entertainment Publicists Professional Society, disagrees. He thinks the site is more about digging up dirt than uncovering compelling facts. "They're taking advantage of people in the limelight, and of the sensationalism of being a celebrity," he says.
Regardless of the topic the site investigates, its approach remains the same. This focus is the main reason The Smoking Gun is still smoking. Bastone and Green say their site still looks and reads the way it did in 1997, when they launched it with a previously unpublished FBI report detailing Elvis Presley's drug use.
Smoking Gun Web site still capitalizing on the details
Raw documents drive SG's revelations.
BY MICHELLE MEGNA
New York Daily News
NEW YORK - William Bastone and Daniel Green, co-founders of www.thesmokinggun.com, are guys who don't round things off. Ask how many visitors their expose Web site had in February, and they'll tell you: 4,756,767.
It's all in the details.
Consider the difference between reading in the newspaper that, according to court documents, Michael Jackson allegedly molested a young boy, or reading a graphic account of a sexual act from the 13-year-old's 1993 deposition, which was posted on the Web site.
"It's a much more compelling narrative," Bastone says, dryly.
Remember Rick (Restraining Order) Rockwell of "Who Wants to Marry a Multi-Millionaire?"
What about bondage babe Sarah Kozer of "Joe Millionaire"?
The Smoking Gun broke those stories by posting the restraining order against Rockwell, as well as stills from the Kozer videos. It also busted Busta Rhymes' concert contract rider request for ribbed condoms backstage.
In fact, concert riders are such a hit with visitors to the site that Bastone and Green created a "Backstage" section that currently features 134 acts. There you'll discover that J.Lo must have designer candles, white drapes, white furniture and white lilies in her dressing room.
But it's not just sensational tidbits that make the site so successful. In addition to exposing celebrity foibles, it posts documents such as prison, police and medical examiner's records (such as those relating to the death of Malcolm X). A flight manual investigators believe was used by the Sept. 11 terrorists was also posted.
"You will always find something at our site that you can't find anywhere else," says Bastone.
Washington Post media reporter Howard Kurtz believes that "The Smoking Gun has become a journalistic gold mine because it produces the one thing -- raw documents -- that every reporter needs to nail down a story. Journalists get hundreds of tips and rumors to check out, (and they don't) always have the time to go through dusty files to find supporting documents (such as memos and letters) for their stories."
Kurtz refers to the period in 2001 when a number of prominent journalists wrote "embarrassing suck-up letters to (Unabomber) Ted Kac***ski" in an effort to get an exclusive interview. Kac***ski ultimately donated the pitch letters to the University of Michigan, which turned them over to The Smoking Gun. "That story never would have seen the light of day without the Gun site," says Kurtz.
Larry Pryor, professor of journalism at USC's Annenberg School for Communication and executive editor of Online Journalism Review, says that print and broadcast media, constrained by space, time and advertisers' sensibilities, can miss the essence of a story by glossing over the details.
"I saw TV reporters who started to read the Jackson document, (but) because it was too graphic, they paraphrased (it) with ambiguous language," Pryor says. "What works really well in online journalism is documents. The Smoking Gun had the whole deposition, made under oath. It's sensational, but it isn't gossip, and it leads the public to think we have a right to prosecution. Where's the DA?" (A civil suit by the boy's family was settled out of court.)
Before creating their niche in cyberspace, Bastone and Green worked in print: Bastone was a crime reporter for The Village Voice, and Green worked as a free-lance magazine writer. As investigative journalists, the two accumulated a collection of FBI reports, court affidavits and memos.
They realized the powerful effect raw documents can have on readers -- seeing an FBI "confidential" stamp makes you feel like you're in on the discovery, part of the gumshoe game. In 1997, they first posted their collection on the Web, never expecting their project to become a full-time occupation.
"They're good at fact-gathering and have a good sense of timing," says Pryor. "They're topical. And they're focused on a specialized beat. That's one reason why they're capable of beating large organizations that have to focus on the bigger picture."
Another plus is that it often takes less than 20 minutes from the time a document is discovered to confirm and post it, says Bastone, giving the site a journalistic fast break.
Armed with little more than the Freedom of Information Act, help from two other reporters (Joseph Jesselli and Andrew Goldberg), computers and scanners, Bastone and Green work in an office in the East 30s that was once Court TV's mailroom. "We follow leads for months. Check court dockets, municipal records, things like that," says Green.
Scott Pansky, president of the Entertainment Publicists Professional Society, disagrees. He thinks the site is more about digging up dirt than uncovering compelling facts. "They're taking advantage of people in the limelight, and of the sensationalism of being a celebrity," he says.
Regardless of the topic the site investigates, its approach remains the same. This focus is the main reason The Smoking Gun is still smoking. Bastone and Green say their site still looks and reads the way it did in 1997, when they launched it with a previously unpublished FBI report detailing Elvis Presley's drug use.