I found the following information on a sweepstakes forum I belong to. The ARV is $155.
LUCKY BREAKS fractal sweepstakes rules:
log on to
www.fractal-usa.com and click on the lucky breaks icon to access and complete the submission form. entries will be accepted beginning 12:01 am et on september 1, 2003, and ending 11:59 pm et on october 31, 2003. entrants may at times receive offers from fractal, llc, the condé nast publications inc. (?sponsors?), or from carefully selected third parties. if you do not want to receive these offers, please check the appropriate box on the online submission form. one hundred (100) winners will be selected by random drawing on or about november 30, 2003, and will be notified by e-mail or by telephone. the prize is one pair of customized jeans with an approximate retail value of $155. for a list of winners, send a self-addressed, stamped envelope to: lucky breaks, fractal, llc, 29300 clemens rd., ste. d, westlake, oh, 44145, after november 30, 2003.