(1) Grand Prize: Winner will receive (1) custom painted 2009 Kia Soul, with standard manufacturer equipment (any upgrades or modifications are at the Winner’s sole expense).
ARV: $18,595.
Rules
Open to legal residents of the 48 contiguous United States and the District of Columbia, who are at least (18) years of age or older on June 1, 2009 and possess a valid U.S. driver’s license and auto insurance.
http://www.adultswim.com/promos/kia/index.html