It looks like they did it in May. I found this and tried to see if it'd work. After I entered the code I got this message;
The promotion code you have entered is invalid or has expired. However, if you recently received the ICTCARD promotion code from a customer service agent, please contact 1-800-Hallmark for a valid code. Please have your original order number available when you call. We apologize for the inconvenience.
http://www.hallmark.com/webapp/wcs/s...1%7C10051%7C-1
Get a FREE Fathers Day Card From Hallmark here. Choose a card that is $3.49 or less, then use code "ICTCARD" to get it free! You can even specify the day you want you card mailed so it arrives just in time for Fathers Day!